Ecommerce on Shopify
Bydee Aus
Information
Women’s Swimwear & Lingerie
April 2020 – August 2022
FB, IG, Pin, TikTok & Google
3 mins
A SPECIAL TEAM
ASH CHAPPLE – Marketing Director
BEN EFSTATHIS – General Manager
CORMAC GRAY – Founder
MARC LEWIS – Lead Digital Strategist
ABOUT BYDEE
Bydee was born in 2013 with a love of detail and design in swimwear, evolving from a market stall to an internationally recognised brand. Dessy (founder) has now moved from sleepless nights sewing at a kitchen table to a small, close-knit team of creatives, set up in central Sydney.
RELENTLESS GROWTH
OVERVIEW
In April 2020, Bydee engaged DUNK with prospects of growing the business nationally, and establishing an international online residence. Collaboratively we executed an omnichannel strategy with Bydee, running Paid Search & Social ads, planning campaign & initiative rollouts, and having considered conversations with both new and loyal customers. We also implemented a 3rd party customer data platform which brought their customer acquisition costs down by 59% in just 3 weeks!
SCORESHEET
Averaged 14% revenue uplift month on month for 2.5 years. Averaged 5.5 ROASx post IOS14 rollout. Successfully launched the client to 4 new media platforms – Google, YouTube, TikTok & Pinterest
